Keywords
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Keywords and Keyword Density Trying to get traffic from search engines? Great. Obviously I cannot explain the entire search engine optimization process in just one page, but let's start with where you should be placing your keywords. In the examples below, I am going to place a * (asterisk) in the html &endash; some websites convert the html into a link automatically, so to avoid that... 1. Use Your Keywords in Text Links for ALL Links - Inbound and Outbound. Here is an example of a text link: <*a href="url">your link text with keyword<*/a> Whether you are linking to pages within your site or to pages outside your site, don't use graphics for your navigation links. Also include your best keywords in the link text that navigates to pages optimized for those keywords. 2. Use Your Keywords in the Page's Title Tag. This is a title tag: <*title> keywords <*/title> Your keyword/s must be included in this tag. Make your keyword or keyphrase the first word. Each page on your site should have its own title tag, with its own keyword. 3. Put Your Keyword in Your Description Tag. This is what a description tag looks like: <*meta name="description" content="keyword in your description"> Include your keyword or keyphrase into the description at least once, twice is better, but no more than that. 4. Even Though Most Engines Don't Care anymore, Place Your Keywords in a Keywords Tag. <*meta name="keywords" content="keyword,keywords"> Google no longer looks at this tag - nor do most of the other major engines - but it cannot hurt to put in a few keywords for those small, specialized engines that consider this tag additional relevant text on your page. Include your most important keyword for the page first. Then add a few related keywords or keyphrases. Most people separate them with commas, but you don't have to. 5. Use Your Keyword in Your Heading Tags. This is an example of an Heading tag: <*H1>keyword in your headline<*/H1> In html, H tags are for "headers." They range in size from H1 (the largest) to H6 (the smallest). ALL H tags are given more weight than regular text. Bigger H sizes count more than smaller H sizes, so H1 is better than H3 is better than H5. Ensure your keyword for that page appears in an H1 tag, an H2 tag, and an H3 tag on each page. Make sure your H1 tag appears as close to the top of the page as possible. 6. Put Your Keywords in Bold Text in 3 Places on the Page. Here is the HTML for making text bold: <*b> keyword <*/b> Bold text is given more weight than regular text by the search engines, so put your keyword into a boldface phrase twice on the page. 7. Use Your Keyword in Text Early - and Often. Regular text is usually enclosed in a body tag (<*body> <*/body> ) or a paragraph tag within the body tag. Here's an example of a paragraph tag: <*p>Your keyword: that's what the page is about, so use that keyword in the first sentence of text on your page.<*/p> Use your keyword once or twice in the first sentence of text. Repeat the keyword two-three times in each paragraph. Keyword Density (opinions vary widely on this) Shoot for about 4% of the text, perhaps more if your text is over 500 words, that is 20 times in each 500 words. Or simply use your keyword 2-4 times in each paragraph, and keep your paragraphs no longer than 5-6 lines each. Just don't overdo. Better to have slightly fewer keywords and then tweak your page later than to be penalized for keyword stuffing as soon as your site gets spidered. Also include a related keyword once or twice in each paragraph as well. 8. Use Your Keywords in Alt Tags. Include your keyword in alt text for each image on your web page. This is the text that displays when you move your mouse over an image, as well as in speech synthesizers for the blind. Here is an example of an alt tag: <*img src="url" alt="keyword in a phrase that describes the image"> Those are all the places you should be placing your keywords! Keywords and Keyword Density
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